New Publication on Juror Decision-Making

Brad Bradshaw has a new book on juror decision-making entitled, The Science of Persuasion: A Litigators Guide to Juror Decision-Making.

Here is a brief description of the book:

This new book is your thorough guide to the way jurors make decisions, and how you can use that knowledge to convince them that your story of a case is the correct version. The author--who holds a Ph.D in psychology, for which he researched persuasion and juror decision-making--walks you though every stage of the trial and offers comprehensive information on what jurors are thinking when, and how to influence them in the most effective ways.

Here is a brief description of the author

Gregory (Brad) Bradshaw is the president of Bradshaw Litigation Consulting, LLC. He has a Ph.D. in psychology from the University of Kentucky where his research included persuasion and juror decision-making. Dr. Bradshaw is a minimalist, a cancer survivor, and a marathon runner, who has been reducing cases to their simplest terms since 2001. Nothing is more important to him than his friends and family.